Microsoft x Intel
Made at BUCK
My Role, Art Director Lead
We partnered with Microsoft and Intel on a global campaign to guide SMBs through the Windows 11 Pro upgrade. From strategy to execution, we created over 16,000 assets across formats and markets—masterfully orchestrating content, localization, and education with premium craft and collaboration across our full creative and production teams.
Measurable results across awareness, engagement, and conversion.
8:1 ROI across the full program.
2.5 million incremental Windows 11 devices deployed across 7,249 organizations.
2.5% faster adoption rate than non-engaged customers, outperforming previous campaigns.
650k net-new devices directly attributed to campaign exposure.
26%+ web engagement compared to historical benchmarks.
Built for social impact — 14% above awareness goals and 79% more efficient consideration lift.
©2025. all rights reserved.
hello@vickychong.com